DESTINATION DEVELOPMENT MODEL FOR FOREIGN SENIOR TOURISTS
نویسندگان
چکیده
منابع مشابه
Different tourists – different perceptions of different places: accounting for tourists’ perceptual heterogeneity in destination image measurement
We suggest that differences between tourists be evaluated as part of any destination image study. In doing so, one can avoid the potential pitfall of deriving one single destination image by averaging over individuals with possibly very different perceptions. A typology of destination image measurement approaches is presented that provides a framework for the evaluation of past destination imag...
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ژورنال
عنوان ژورنال: Journal of Business on Hospitality and Tourism
سال: 2017
ISSN: 2527-6921,2527-9092
DOI: 10.22334/jbhost.v2i1.35